Professional Newsletter Module

A simple, user-friendly tool, integrated in Platinum, to send and monitor your emailing campaigns.

Editing and predefined templates      

Each newsletter can be edited through the built-in WYSIWYG editor. Before editing you can choose to apply a predefined template for your newsletter.

The newsletter editing is fully integrated with Platinum CMS, enabling you to access both multimedia archive (images and files) and the website contents (if you need to link them in the newsletter you are going to edit).

 

Customizable with recipient's data

Each single email of your newsletter can be customized with the recipient's data, such as: his/her username, password, name, surname, etc. The WYSIWYG editor used to edit a newsletter enables you to include "placeholders" that are automatically replaced with real user's profile data, at delivery time.

 

Schedule your newsletter delivery 

Your newsletter delivery can be scheduled from your website administrator to take place at specific hours during a day. The back-end operator may only set a newsletter to be sent on a specific calendar day (if not set, delivery will take place by default on the next scheduled time).

Automatic newsletter composition                            

A newsletter can be also composed automatically with the website contents. You can actually select one or more sections from the CMS and let the newsletter be automatically composed with the contents included in such sections. This can be done by using a specific template that says which content meta-data to be included in the newsletter, such as: the content title, description, publication date, images, author, and so on.

 

Testing before sending                                              

Before sending your newsletter, you probably better test it by sending it to a testing user group/email addresses. This enables you to check how your newsletter is received and displayed by recipients, before actually sending it officially.

 

Reports and Tracking                                                

You can get access several reports whenever you send a newsletter. Platinum newsletter module provides you with 3 reports:

(1) Bounce tracking: a report about  valid and not valid email addresses;

(2) Email opening tracking: a report about who and how many recipients have opened your newsletter;

(3) Campaign tracking: a report about who and how many recipients have clicked on links that you may have included in your newsletter.

Each report is provided both by a diagram and by a tabled list.

Each list can be even exported both in an Excel or CSV file.

 

Platinum CMS meets YOUR needs as...

Your needs as a Web Agency

Web Agency

Reduced website development & delivery time, with no graphical constraints.
Your Web Marketing & Communication needs

Web Marketing

A content platform that enables you to manage website contents optimized for SEO objectives.
Your needs as a Marketing Department

Marketing Department

Manage the digital assets of your company fully independent, with no needs to ask external providers or the IT department.
Your needs as an IT Department

IT Department

A mature and robust platform suitable to manage the Internet / Intranet websites of your company.
Your System Integration needs

System Integrator

A content platform easy to integrate with external sources (ERP, company DBs, Third-party applications, etc.).
Platinum CMS is integrated with Alfresco
Platinum CMS is integrated with Alfresco ECM, enabling you to access your docs repository from your website.
Platinum has been integrated with several social media & tools, such as Facebook, YouTube, Flickr, Google, WordPress.