MCS Marboro Classics brand, active more than 25 years on 40 markets around the world with 170 exclusive “shop-in-shop” and more than 2000 multi-brand, represents a real showcase about the success due to Italian know-how and “American lifestyle” fusion: the quality casual wear.
The website shows contents in a photo-gallery format, it’s a showcase which allows users to visualize the 2012 MCS collection, partitioned by product type (Jackets, Shirts, T-shirts, Jeans&Pants, Bags&Belts, ecc.) and gender (Men-Women).
Platinum has been used as a framework upon which a DAM (Digital Asset Management) has been developed in order to enrich the product catalog with digital contents necessary for the web, making a shop-window website with specific browsing logics of the product catalog per "categories", such as: gender, clothing type, and so on.
Online users can also share the website sections and each product informations and images in Facebook, through the Social & Community tools provided by Platinum.