Fiorella RUBINO is one of the several Miroglio Fashion Group's brands. Miroglio Fashion designs, manufactures and delivers collections of 12 different brands targeted to women.
Platinum has been used as a framework upon which a DAM (Digital Asset Management) has been developed in order to enrich the product catalog with digital contents necessary for the web. The product catalog is imported, through an integration with the company ERP, within the DAM, through which back-end operators add digital content to each product (photos, descriptions, tags, media-library, etc.).
An online shop-window is also managed through the DAM, so as setting specific browsing logics of the product catalog per "categories", such as: lookbooks, trends, and so on. Look and trend settings also allow to combine products together.
An online user can also add products within his/her Wish List.