GlaxoSmithKline S.p.A.

GlaxoSmithKline (GSK) is a world-wide enterprise dealing in the pharmaceutical industry, based on research, and established in December 2000 from a joint-venture between Glaxo Wellcome and SmithKline Beecham.

GSK Consumer Healthcare S.p.A. is the Italian subsidiary of GlaxoSmithKline group as far as the health and wellness consumer products are concerned, selling several OTC medicines, among which Lactacyd® for personal cleanliness.


Case history

Contents management through Platinum CMS of the product related webiste (Lactacyd), structured as a webzine: a modern magazine published on the web, fully targeted to women.

The website has also launched an online contest in order to nominate the "Woman of the Month".




Platinum CMS meets YOUR needs as...

Your needs as a Web Agency

Web Agency

Reduced website development & delivery time, with no graphical constraints.
Your Web Marketing & Communication needs

Web Marketing

A content platform that enables you to manage website contents optimized for SEO objectives.
Your needs as a Marketing Department

Marketing Department

Manage the digital assets of your company fully independent, with no needs to ask external providers or the IT department.
Your needs as an IT Department

IT Department

A mature and robust platform suitable to manage the Internet / Intranet websites of your company.
Your System Integration needs

System Integrator

A content platform easy to integrate with external sources (ERP, company DBs, Third-party applications, etc.).
Platinum CMS is integrated with Alfresco
Platinum CMS is integrated with Alfresco ECM, enabling you to access your docs repository from your website.
Platinum has been integrated with several social media & tools, such as Facebook, YouTube, Flickr, Google, WordPress.