An Italian company producing sport clothing and shoes for tennis, basket, volleyball, athletics, soccer. They deliver in 80 different countries through independent shops.
Corporate website contents managed through Platinum CMS, as well as contents of the worl-wide dealers websites, vertical sites about Soccer, Tennis, Running/Fitness, a website aimed to launch the new Zhero Gravity Ultra shoe brand (the only soccer shoe with no laces), and a Community & Social website designed to launch Zhero Gravity Ultra (Free From Laces).
The company websites use Platinum eCatalogue feature to manage (from back-end) and browse (through the front-end) all Lotto product catalogues, allowing to request a quotation online.
The Zhero Gravity Ultra website uses Platinum eCommerce module to sell the shoe online, via a customization process.
The Free From Laces website, instead, uses the Social & Community features embedded in Platinum in order to manage a blog fed by the online community and has been integrated with Facebook, YouTube and Flickr.