MCS Marlboro Classics

MCS Marboro Classics brand, active more than 25 years on 40 markets around the world with 170 exclusive “shop-in-shop” and more than 2000 multi-brand, represents a real showcase about the success due to Italian know-how and “American lifestyle” fusion: the quality casual wear. 

The website shows contents in a photo-gallery format, it’s a showcase which allows users to visualize the 2012 MCS collection, partitioned by product type (Jackets, Shirts, T-shirts, Jeans&Pants, Bags&Belts, ecc.) and gender (Men-Women).


Case history

Platinum has been used as a framework upon which a DAM (Digital Asset Management) has been developed in order to enrich the product catalog with digital contents necessary for the web, making a shop-window  website with specific browsing logics of the product catalog per "categories", such as: gender, clothing type, and so on. 

Online users can also share the website sections and each product informations and images in Facebook, through the Social & Community tools provided by Platinum.



Platinum CMS meets YOUR needs as...

Your needs as a Web Agency

Web Agency

Reduced website development & delivery time, with no graphical constraints.
Your Web Marketing & Communication needs

Web Marketing

A content platform that enables you to manage website contents optimized for SEO objectives.
Your needs as a Marketing Department

Marketing Department

Manage the digital assets of your company fully independent, with no needs to ask external providers or the IT department.
Your needs as an IT Department

IT Department

A mature and robust platform suitable to manage the Internet / Intranet websites of your company.
Your System Integration needs

System Integrator

A content platform easy to integrate with external sources (ERP, company DBs, Third-party applications, etc.).
Platinum CMS is integrated with Alfresco
Platinum CMS is integrated with Alfresco ECM, enabling you to access your docs repository from your website.
Platinum has been integrated with several social media & tools, such as Facebook, YouTube, Flickr, Google, WordPress.