Motivi is one of the main Miroglio Fashion Group's brand. Miroglio Fashion designs, manufactures and delivers collections of 12 different brands targeted to women.
Motivi is a brand established in the 1990s in order to provide the young target between 20 and 35 years old with a fashion style proposal aleays evolving, and launched more than 500 shops both as proprietor and as franchising, world-wide.
Platinum has been used as a framework upon which a DAM (Digital Asset Management) has been developed in order to enrich the product catalog with digital contents necessary for the web. The product catalog is imported, through an integration with the company ERP, within the DAM, through which back-end operators add digital content to each product (photos, descriptions, tags, media-library, etc.).
An online shop-window is also managed through the DAM, so as setting specific browsing logics of the product catalog per "categories", such as: look-books, trends, and so on. Look and trend settings also allow to combine products together.
An online user can also add products within his/her Wish List.
The website also provides Social & Community features based on Platinum tools to manage a Blog.
A full, integrated e-Commerce has also been developed based on the Platinum E-Commerce Module.